Attention Is the New Currency : The Ultimate Guide to Standing Out and Getting Paid on Social Media

A savvy, real-world guide to creating a profitable social media presence that stands out in an oversaturated industry

Today, when the average American spends around 4.5 hours a day on their phones—including 2.5 hours scrolling social media—it is undeniable that a well-crafted social media platform is a powerful lever when it comes to credibility, visibility, and opportunity in any professional field.

But how do you create a lasting platform that can thrive in a swamp of competing content?

A practical guide to smart social media strategy, Attention Is the New Currency breaks down the complex ins-and-outs of the influencer industry into a step-by-step plan to stand out, get paid, and leverage your platform to make a difference. Sisters Marissa Rachel and Shanna Lisa—veteran creators with billions of views and past brand deals with Disney, Marvel, and Amazon—share candid advice to help you

Identify your niche and authentically connect with your audience
Stay on top of trends, understand your analytics, and strategically go viral
Gracefully navigate online hate and create a cancel-proof personal platform
Establish steady business practices for yourself and healthy, burnout-free boundaries
Reach out to brands, write winning pitches, and land your dream partnerships

Whether you’re starting from scratch or scaling an existing platform to a larger audience, Attention Is the New Currency will help you invest your time wisely and create a confident online presence that resonates with the right audience and stays as lucrative and reliable as any 9 to 5.