[creativeLIVE] Jeff Goins Effective E-mail and Newsletter Marketing
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Duration:05:40:01|Video:AVC950x5341718 Kbps | Audio:1N/AAAC LCN
File Size:8.19 GB|Language:English
CLASS DESCRIPTION
Get ready to implement an email marketing plan that both meets your company’s unique needs and grows your business. Join marketing expert Jeff Goins for an introduction to everything you need to know about starting an email newsletter, building your mailing list, and effectively market your product or service to that list.
This course will cover everything you need to know to integrate a thriving email marketing plan into your business. You’ll learn which email services and tools will help you attract the right customer base. You’ll also create a universal process for onboarding new clients and letting them know what to expect from you. Jeff will cover ways of communicating with your clients to find out exactly what they need and how to use that information to effectively sell to them. You’ll also learn the possibilities for adding value to your email blasts — from tips to news to sales promotions and more.
Whether you’re a small business owner looking to convert more sales, an artist looking to show off your work to a wider audience, or a service provider ready to expand your client list, this course will give you the skills and confidence to build a strong, lucrative email marketing campaign.
LESSONS
1
Introduction
Duration:15:19
2
Why Email?
Duration:22:35
3
Understanding the Framework
Duration:36:52
4
How to Set Up Your Email List
Duration:35:53
5
Creating a Signup Form
Duration:37:28
6
Crafting Content
Duration:27:16
7
Calls to Action, Closing, and the P.S
Duration:41:44
8
Student Questions
Duration:16:18
9
Newsletter Types: Updates
Duration:20:00
10
Newsletter Types: Posts
Duration:23:20
11
Newsletter Types: Promotions
Duration:23:11
12
Students Discuss Yesterday's Assignments
Duration:12:45
13
Simple Web Design Tips to Build Your List
Duration:28:08
14
Building Your List By Using Bait
Duration:29:03
15
Leverage Your Network
Duration:17:54
16
Measuring Engagements
Duration:29:49
17
Skype Guest Tim Grahl on Metrics
Duration:21:58
18
Practical Applications of Metrics
Duration:14:45
19
Keeping Your Readers Engaged
Duration:36:02
20
Blacklists, Ethics, Consistency and Feedback
Duration:44:57
21
Selling to Your List
Duration:33:24
22
Making the Ask
Duration:37:32
CLASS MATERIALS
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