AI for Business Leaders & Managers: The Action Playbook

Master ChatGPT, Claude & generative AI in 90 minutes — practical AI skills for business leaders, no tech background need

What you'll learn
⚡ Apply the Defend, Extend, Reinvent framework to assess AI's impact on your business and prioritize where to act first
⚡ Use Claude and ChatGPT to complete real business tasks — strategic briefs, competitor analysis, and decision memos
⚡ Build a personalized 90-day AI roadmap with concrete milestones you can start executing immediately
⚡ Identify your highest-ROI AI opportunities across marketing, sales, and operations using the ROI Prioritization Matrix
⚡ Establish AI governance guardrails — usage policy, data classification, and human oversight — to manage risk
⚡ Explain what AI agents are and assess your organization's readiness to deploy them

Requirements
❗ No technical background required. Free access to Claude or ChatGPT — both have free tiers. No coding or prior AI experience needed.

Description
This course contains the use of artificial intelligence.

Most AI courses explain the technology.This one shows you how to use it — in your actual job, starting Monday.
If you're a business leader who knows AI is changing everything—but still doesn’t have a clear, practical way to use it—this course was built for you.

You’ve seen the headlines. You’ve opened ChatGPT or Claude. But you’re still not getting consistent, useful results.

That’s the gap this course closes.

This course is for you if
✨ You’ve tried ChatGPT but aren’t getting reliable output

✨ You know AI matters but don’t have a clear plan

✨ You’re being told to “use AI” without being shown how

✨ You want a real competitive advantage—not just awareness

In just 90 minutes, you’ll walk away with
✨ Arepeatable AI workflow you can use every week

✨Prompt frameworks that generate executive-quality output

✨ A clear, practicalAI Action Plan tailored to your role

✨ Real examples using ChatGPT & Claude (not theory)

✨ A way tolead AI adoption without resistance

Your instructor
Beeneta — 30+ year executive in tech and finance, startup founder, and active investor

Uses AI every day for
✨ Decision-making

✨ Sales leadership

✨ Strategy and execution

Not teaching AI theory.Using AI to run a business.

Why this course is different
Most AI courses are built by consultants or academics.

They teach

✨ Slides

✨ Theory

✨ Generic use cases

This course is different.

Everything you’ll learn comes fromreal-world execution

✨ Preparing for high-stakes meetings

✨ Coaching teams

✨ Making faster decisions

✨ Building strategy with AI

This is not AI as a concept.

It’sAI as a working system for leaders.

What you’ll actually do inside
✨ Watch real prompts being written and refined

✨ See how AI is used in leadership workflows

✨ Build your own prompt library

✨ Identify high-impact use cases in your role

✨ Create your personal AI action plan

What’s inside the courseSection 1 — Why AI, Why Now, Why You Understand why acting now matters—and what’s at stake

Section 2 — How AI Actually Works (Without Tech Talk) A simple mental model for using AI effectively

Section 3 — Prompt Engineering That Gets Results Frameworks that turn AI into a reliable tool

Section 4 — AI in Your Daily Leadership Work Meetings, communication, decision-making

Section 5 — AI Across Business Functions Marketing, sales, operations, finance, HR

Section 6 — Leading AI Adoption How to bring your team along without resistance

Section 7 — Risks, Guardrails, and Governance Avoid costly mistakes and manage risk

Section 8 — Your AI Action Plan Turn everything into a clear execution roadmap

You might be wonderingDo I need technical skills? No. This is built for non-technical leaders.

Do I need paid tools? No. Everything works on free versions of ChatGPT & Claude.

Is this just theory? No. This is practical, demo-driven, and immediately usable.

Will this become outdated? No. You’ll learn principles that apply across tools.

This course is NOT for
✨ Developers or data scientists

✨ People who want to build AI systems

✨ Anyone looking for deep technical theory

The bottom line
AI won’t replace great leaders.

But leaders who use AI will outperform those who don’t.

Right now, most leaders are still figuring this out.

That window won’t stay open for long.

90 minutes from now, you could have
✨ A system

✨ A skillset

✨ A clear plan

Or you could still be “thinking about AI.”

Who this course is for
⭐ Directors, VPs, Senior Managers, and business owners who know AI matters but don't have a clear system for using it. Mid-level managers seeking a competitive advantage through AI. Not for developers or anyone wanting to build AI systems.

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