Stop Chasing Google. Start Getting Cited by AI.

GEO, AI SEO, ChatGPT SEO, The Complete Generative Engine Optimization (GEO) Course, Perplexity, Google AI, 2026

What you'll learn
Understand why AI search has replaced the blue link and what that shift means for your traffic, visibility, and content strategy.
Build a complete entity footprint so ChatGPT, Perplexity, and Google recognize your brand as a credible, citable source.
Implement Organization, Article, and FAQPage schema markup so AI crawlers can read and cite your content in generated answers.
Structure content using the question-answer format LLMs are trained on, so AI systems can extract and cite your work reliably.
Build topical authority in your niche so AI defaults to your content when answering questions your audience is already asking.
Understand what real-time credibility signals AI systems evaluate and how to make your content the one they choose to cite.
Fix existing content for AI extraction using three structural changes that improve citation rates without rewriting from scratch.
Track GEO performance with a monthly audit covering citation rate, brand mentions, and AI referral traffic in Google Analytics.
Complete a 30-day GEO plan that builds AI visibility across ChatGPT, Perplexity, and Google AI Overviews starting week one.
Apply GEO to your context: local business, e-commerce, or personal brand, with strategies specific to each situation.

Requirements
No prior SEO or GEO experience needed. If you know what a website is and you want people to find it, you have everything required to start.
Basic familiarity with having an online presence - a website, blog, LinkedIn profile, or any platform where you publish content.
No coding skills required. Schema markup is covered step by step with copy-paste examples you can use right away.
Be open to rethinking how search works. If you are still focused purely on Google rankings, this course will shift that perspective.

Description
This course contains the use of artificial intelligence.

Eight plus years building Data and AI platforms at IBM and Accenture, including a system that processed 59 million orders, is the foundation behind every lesson in this course.

Search is no longer a list of blue links. When someone asks ChatGPT, Perplexity, or Google AI Overviews a question in your industry, an AI system reads the web, picks its sources, and writes the answer. If your brand is not one of those sources, you are invisible no matter how well you rank on Google.

This course teaches you exactly how to become a source that AI systems trust, cite, and recommend.

Master Generative Engine Optimization and Get Your Brand Cited by AI Search in 2026
By the end of this course you will be able to

- Understand why AI search has replaced the blue link and what it means for your traffic going forward

- Build a complete entity footprint so ChatGPT, Perplexity, and Google recognize your brand as credible

- Structure content using the question-answer format that AI systems are built to extract and cite

- Implement Organization, Article, and FAQPage schema markup step by step, no coding background needed

- Build topical authority so AI defaults to your content when answering questions in your niche

- Measure your GEO performance with a monthly audit covering citation rate, brand mentions, and AI referral traffic

- Complete a 30-day GEO action plan with specific tasks for each week

Why This Course Exists
Most people teaching SEO in 2026 are still optimizing for a search experience that is rapidly disappearing. AI-generated answers now handle 40 to 60 percent of search queries without sending a single click to any website. That number is growing every month.

Generative Engine Optimization is the discipline of making your content, your brand, and your entity visible to the AI systems now mediating your audience's search behavior. This course covers the full system: how AI works, what signals it uses to evaluate credibility, how to structure content for extraction, and how to build the authority signals that turn you from a website that publishes information into an entity that AI actively recommends.

Who Is Teaching This
Most GEO courses are taught by marketers. This one is taught by someone who has built AI systems at scale.

Diwas Timsina spent eight years at IBM and Accenture building enterprise AI platforms, including a conversational AI system that processed 59 million orders across 120 locations. He holds an MBA from Santa Clara University with a concentration in Data Science and Business Analytics. He teaches GEO from the inside out. Not just what to do, but why AI systems respond to it and how to verify it is working.

What Is CoveredModule 1: Why search changed and what AI actually replaced

Module 2:How AI systems work, including training data, real-time retrieval, and answer synthesis

Module 3: Entity optimization and building a brand AI systems recognize and trust

Module 4: Content formatting and structure for AI extraction

Module 5: Schema markup implementation for the four most important schema types

Module 6: Topical authority and content clusters that establish domain expertise

Module 7: Platform-specific strategies for Google AI Overviews, Perplexity, and ChatGPT

Module 8:Measuring what is working with the five GEO metrics that matter

Module 9: A complete 30-day action plan with weekly milestones

Module 10: GEO for local businesses, e-commerce, and personal brands

Who this course is for
SEO professionals and digital marketers watching organic traffic drop who want to understand what's replacing traditional search.
Business owners who depend on being found online and want their brand showing up in AI-generated answers, not just search results.
Content creators, bloggers, and consultants who want their work cited by ChatGPT, Perplexity, and Google AI Overviews.
E-commerce store owners who want their products recommended when buyers ask AI what to purchase in their category.
Personal brand builders and solopreneurs who want to be the name AI mentions when someone searches for expertise in their field.
Anyone who has built something worth finding online and does not want to get left behind as search behavior shifts toward AI.